Can’t Do It for the Vine

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Mariam Tahir, News Writer

Six seconds. Can’t do a lot in that time, can you? That’s what most people thought until a video sharing app called Vine was released on January 23, 2013.

Surprisingly, Vine as we know it today was an accident. At first, Vine’s founders envisioned it as a way for people to capture special moments. It was pitched to Twitter and bought for 30 million dollars.

However, people took their vines to a whole new level. The six-second time constraint became a challenge. Millions of people around the world used the app to create funny skits or as a marketing tool. Social media sensations took flight through Vine: Cameron Dallas, Logan Paul, and Nash Grier all gained popularity from their comedic-six second skits.

Unfortunately, Vine’s luck ran out on October 27, when Twitter announced that they would be shutting down the app. In recent months, with several other social platforms emerging, Twitter has struggled financially. Their stock currently sits at seventeen dollars, an all-time low.

Some speculate another big reason for the shutdown is Instagram’s release of video sharing, positing that Vine just couldn’t keep up.

Additionally, many social media sensations arose from Vine, but once these celebrities became famous they no longer needed it and moved on to bigger and better things. People no longer watched and created on the app, partially resulting in the shutdown.

“It was fun while it lasted,” says EHS junior Chloe Liew. Although the app will be shutting down in the near future, all the clips already on Vine will remain for people to access in the future.